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Discover the True Value of Gold: A Timeless and Resilient Investment.

Throughout history, gold has been viewed as a reliable investment, symbolizing status and wealth in South Asian cultures due to its durability, rarity, and low risk of devaluation. In the realm of finance, there is an investment that has consistently surpassed others, yet is often overlooked: gold.

To help you decide, this article delves into the intricacies of investing in gold jewellery, weighing the pros and cons, and guiding you through making an informed decision tailored to your individual needs.

 

The benefits of investing in gold jewellery

Investing in gold jewellery combines aesthetic delight and financial knowledge, providing more than just a wearing asset.  It's a strategic move that combines the timeless appeal of gold with the practical advantages of a solid investment.  But what are some of the concrete benefits? 

A wearable investment

Gold jewellery is unique as an investment since you don't just store it away but can actually wear and enjoy it. As it adorns your person, it simultaneously appreciates in value, making it a dual-purpose asset. This blend of aesthetic appeal and investment potential allows you to enjoy the beauty of your asset while it grows in value, ready to be sold when the time is right.

As the value of gold rises, so will the value of your jewellery

Gold's worth is known for its consistency and sturdiness, especially in volatile markets. While gold prices fluctuate, they generally follow a consistent increasing trend over time when compared to other investments.  This stability transforms gold jewelry from a beautiful accessory to an investment that reflects the market's good tendencies.

Here are insights from a Carat Goldsmith expert:

"Over time, holding large amount of cash in hand or at the bank is unwise because currency depreciates while gold appreciates. A 100-gram gold bar valued at £600 to £700 two decades ago now sells for £6,500–£7,000. Investing in gold offers a secure strategy for preserving wealth as it gains value when other commonly held assets fall, indicating that keeping excess cash or savings long-term is not advisable".

Durability

With proper care and storage, gold jewellery can last a lifetime, refraining from tarnish and wear.  This durable characteristic ensures that your investment retains both its beauty and it's worth over time, leaving a lasting legacy.

Liquidity

One significant advantage of gold jewellery as an investment is its liquidity.  Gold is easily convertible into cash at any time, providing financial stability and flexibility.  Whether you're in your own country or overseas, gold jewelry has a generally recognized value and can be liquidated quickly, making it a perfect asset for those seeking stability and accessibility.

What to consider when investing in gold Jewellery

 

Think about authenticity

When investing in gold, it is crucial to ensure you buy your investment jewellery from an authentic, reputable supplier.  The market is rife with pieces that are labeled as authentic fine jewellery but are merely gold-plated or of inferior quality. Buying inauthentic pieces is a common mistake for junior investors.

In order to ensure the authenticity of your supplier, try and find some customer reviews from a genuine review website such as Trustpilot.  All trusted online jewellers should be Assay Assured and have their jewellery hallmarked. At Carat Goldsmith, we pride ourselves on the purity and authenticity of every piece, ensuring you invest with confidence. Finally, we’d always recommend buying from a jeweller that offers returns, just in case it isn’t quite what you expected.


Consider the purity levels

When it comes to gold purity, the higher the purity the better. Purity is measured in carats, with 24ct being the highest possible purity. However, it is rare to find jewellery with 24ct purity since its too soft to be used for jewellery therefore it's often mixed with other metals to create an alloy. The second highest purity after 24ct is 22ct meaning it is composed of 91.6% gold and 8.4% other metals, making it the most commonly used gold alloy in South Asian jewellery for its durability.

Insurance

Gold jewelry is more than just a gorgeous accessory; it's a great investment.  Insuring your gold pieces protects your investment against loss, theft, and damage.  While it increases the cost, insurance provides security and piece of mind, guaranteeing that your investment is protected.

Storage

Proper storage is essential for maintaining the beauty and integrity of your gold jewellery.  Even a small collection requires careful preservation to avoid damage and wear.  Investing in a reputable jewelry box or safe will keep your jewels in excellent condition, preserving their beauty and worth for many years to come.

Invest in your taste

Investing is not just about the money, it's also about finding an investment-worthy piece of jewelry that speaks to your soul. Choose pieces that resonate with you; pieces that you'd be proud to wear or showcase. When you're emotionally connected to your investment, the journey becomes more fulfilling, and your decisions are better informed.