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Discover the True Value of Gold: A Timeless and Resilient Investment.

Throughout history, gold has been viewed as a reliable investment, symbolizing status and wealth in South Asian cultures due to its durability, rarity, and low risk of devaluation. In the realm of finance, there is an investment that has consistently surpassed others, yet is often overlooked: gold.

When considering gold investments, exploring the South Asian market is a valuable option. Here are insights from a Carat Goldsmith expert:

"Over time, holding large amount of cash in hand or at the bank is unwise because currency depreciates while gold appreciates. A 100-gram gold bar valued at £600 to £700 two decades ago now sells for £6,500–£7,000. Investing in gold offers a secure strategy for preserving wealth as it gains value when other commonly held assets fall, indicating that keeping excess cash or savings long-term is not advisable".

Think About Authenticity

When investing in gold, it is crucial to ensure you buy your investment jewellery from an authentic, reputable supplier.  The market is rife with pieces that are labeled as authentic fine jewellery but are merely gold-plated or of inferior quality. Buying inauthentic pieces is a common mistake for junior investors.
In order to ensure the authenticity of your supplier, try and find some customer reviews from a genuine review website such as Trustpilot All trusted online jewellers should be Assay Assured and have their jewellery hallmarked. At Carat Goldsmith, we pride ourselves on the purity and authenticity of every piece, ensuring you invest with confidence. Finally, we’d always recommend buying from a jeweller that offers returns, just in case it isn’t quite what you expected.

Consider the purity levels

When it comes to gold purity, the higher the purity the better. Purity is measured in carats, with 24ct being the highest possible purity. However, it is rare to find jewellery with 24ct purity since its too soft to be used for jewellery therefore it's often mixed with other metals to create an alloy. The second highest purity after 24ct is 22ct meaning it is composed of 91.6% gold and 8.4% other metals, making it the most commonly used gold alloy in South Asian jewellery for its durability.

Understand the value of craftsmanship 

When purchasing gold, prioritize pieces with minimal craftsmanship and higher gold content over stone-inlaid pieces. While intricate designs and elaborate craftsmanship can elevate the price of a jewelry piece, they also add a labor cost that doesn't necessarily increase the intrinsic value of the gold. For investment purposes, consider pieces that require minimal craftsmanship which are mostly made to order such as wedding bands or name necklaces as they offer a more direct reflection of the gold's market value.   

Invest in your taste

Investing is not just about the money, it's also about finding an investment-worthy piece of jewelry that speaks to your soul. Choose pieces that resonate with you; pieces that you'd be proud to wear or showcase. When you're emotionally connected to your investment, the journey becomes more fulfilling, and your decisions are better informed.